When I take a listing, there is ALWAYS a 7 day mutual kickout clause.
If the seller does not hold up their end of the agreement (for example, making agreed-to repairs, clearing clutter, making property available for showings), I can release them unilaterally with 7 days' notice.
Now if some act of God, family situation, etc. requires we pull the listing, of course I will do it.
Otherwise, the seller can pull the listing IF I HAVE NOT DONE MY JOB to market the property.
I make sure they know I am doing my job, with EVIDENCE.
Within a few days following the signing of the listing, I provide my marketing plan** for the property (specific to the property and discussed prior to the agreement) with all the action steps ticked off, date and if ongoing, how frequently.
**Note: I do not share the actual plan until the listing is inked; rather, I send collateral for a similar recent listing.
I will then send listing collateral - each action step has proof of completion.
For example:
Photo of the sign and/or sign proof if specific to the property.
Links to online marketing.
PDFs of the listing in members-only portals they cannot access (CCIM DealShare is an example) or customer-level MLS listings.
Tear sheet of print ads.
Screenshot of direct mailers (seller ALWAYS gets a physical card mailed to them)
Blog posts.
Online sponsored ads.
Video/virtual tours/3D tours.
Screenshot of reverse marketing efforts.
Performance reports
Flyers.
Info packet.
Demographics.
Photos, etc.
Whatever anyone being marketed to will see--and their actions in response.
Seller can click the links to see what consumers see.
Let's face it. We do A LOT of work to market properties. Yeah, some of it is easier thanks to technology. (Some is harder!) But it ALL entails time, research and money!
We NEED our seller clients to know what we are doing to achieve our common goal.
Featured Photo by Lukas Blazek on Unsplash
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