Ask An Ambassador: What Does Your Customer Want?

Hello Bill (and Liz too) - how is blogging success defined?   I am not sure the question is answered in your post but that's one of the lessons learned along the way for any marketing activity.   

People seem to like the elusive shiny objects.  You have given motivation to those looking for perspective (and maybe a lot more).   Happy Tuesday.  

Good evening Bill,

It's important to first decide what target audience you want to reach and they decide what they want from you. Once you have that figured out..hit it hard and consistently!

Hi Bill it's so tough for newbies in the business to know what direction to take with blogging or any other part of business without a strong mentor or broker to guide them.  They do get caught up in a lot of 'shiny' objects along the way. I know I got sucked into a few many years ago and that didn't work out well.  Your post is a great guide - excellent questions.

Well said Bill- If you listen, clients are telling you what they want to know. After that, be consistent with your posts!

I think we agree that there is no quick and dirty answer to any questions.  It is a long term commitment and discipline that brings results.  

I don't worry too much these days about what "THEY" think, haha.  "THEY" usually lead me down the wrong path anyways.

I think there are those times when you do a little experimental post and see what happens and go from there, but I never postsomething that doesn’t work more than maybe once, you know?

Bill:

Writing about what is of interest to our target audience certainly makes the most sense if growing your business is the plan. Emails, texts, notes and conversations provide a wealth of material for blog posts.

Jeff

First we have to know who they are - then we can do our homework and determine what they want! 

The trap to avoid is in thinking that they necessarily want what we want.

Providing something of value to whoever (whomever?) we are writing for is key to being read. I had to address the grammatical correctness of this comment since I followed Marte!

By the way do you have a new map ready for your AR posts to be used after you are in your next location? :-)

Most want something close to nothing.  My money manager of 10 years called asked for housing as she got way too many people in her house.  I gave her some new listings on a romote CA beach neighborhood.  She mentioned her realtor showed her that one already.  Realtor?  I am your client and I thought I am the realtor.  I am pulling the funds out and may withdraw all soon. 

I loved this post… I watch HGTV and every buyer wants more than the budget allows and they don’t want to compromise!

You always provide great, sound, and sage advice. By the way, how are your honey bees doing?

Often our customers do not know what they want.  Often it is the photos or the headlines that motivate them to click.  Years ago I wrote on post an innocuous  LinkedIn about Culver Military Academy and gained 3 coaching clients.