Real estate demands a diverse set of skills, and let's be honest, not everyone has the skills to do everything that needs to be done, or if you have the skills, you might not have the time. Either way, there's nothing wrong with hiring help so you can focus on the relationship and building aspects of your business.
That said, your hiring decisions ultimately reflect directly on YOU and not just the person your hired.
For brokers, obviously the agents you hire set the reputation of your brokerage. When I look through a blog roll, I sometimes wonder how a broker would react if they saw even a fraction of what some of their agents blog under the franchise banner.
And if you hire someone to help with your SEO, not having any understanding of exactly what they're doing on your behalf can go bad in a hurry. Maybe you just get snookered out of some money and no real harm done other than to your bank account because the supposed "expert" actually doesn't know how to boost SEO.
Or maybe they're totally black hat in their approach. Recently I stumbled across a website claiming to be for an area Realtor Association, but a quick look and a lot of things didn't add up. An association actually advocating for a specific agent as the BEST? Publishing information about "safest neighborhoods in X?". Numerous misuses of the R mark. And that's just the blatantly apparent stuff. The legit association is probably not going to look kindly on the imitation.
Here in the Rain you can hire people to blog for you, and even to comment for you if you're willing to roll the dice that they're not going put YOUR foot in YOUR mouth (or at least that's what it will look like to other Rainers).
Run your business as you choose, but be aware and be cautious of the hazards of who you hire and what they do for you, because ultimately the person you see in the mirror is the one who has to answer for their work.
Until next Tuesday, just Ask An Ambassador if you need help.
Bill & Liz aka BLiz
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