Are you looking for ways to market yourself or your business on TikTok in 2023? If so, then this is the post for you! Over the last few years, TikTok has quickly become one of the most popular social media apps. With millions of active users each month and countless creative opportunities, it's a great platform to share your story and build an online presence. And with its marketing capabilities growing increasingly powerful every day, now is the perfect time to get started. In this comprehensive guide, we'll provide step-by-step instructions on how to use TikTok as a valuable marketing tool in (1 comments)
As marketers, it’s our job to measure the success of our campaigns and ensure we are using the right strategies to achieve goals. One key component of this process is understanding where customers come from in order to make informed decisions about which marketing activities get credit for those customers.
From full-funnel attribution models that track every interaction with a customer all the way down to simpler first or last click tracking, marketing attribution shows us who we should focus on in order to drive steady levels of growth. We'll dive into the history of how different types of marketing attributions were (2 comments)
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