evergreen: Ask An Ambassador: Evergreen Posts Keep Going
- 10/18/22 10:50 AM
It's been over 2 years since I've written a consumer facing blog post. After blogging daily for almost 10 years it was time for a break, a nice long break. I've honored a commitment to produce Ask An Ambassador posts every Tuesday, but I've passed on writing more consumer facing content. It's not that there aren't opportunities, I've just chosen to use my time elsewhere. That choice might seem foolish on the surface, but there's something working on our behalf until I'm ready to pick up the keyboard and produce more consumer content. EVERGREEN POSTS. Posts fall into two primary categories: 1. Temporary. They have a (11 comments)
evergreen: Ask An Ambassador: The Power Of Evergreen Posts
- 09/24/19 01:56 PM
Last Friday a potential patio home buyer reached out to me. She was interested in a specific patio home community. She's already driven through, had a friend the moved to the neighborhood, knew she liked the area. And why was she calling me instead of one of the other 6400 agents in our market? A post written just shy of 8 years ago about that specific community. Nothing particularly bright and shiny about that post, it's just another mundane subdivision post written with all the key facts about the community: location, home styles, sizes, quantity, age, community amenities, etc. Nothing different than most subdivision summary (30 comments)
evergreen: ASK AN AMBASSADOR: Are Your Posts Evergreen Or Losing Their Leaves?
- 09/08/15 05:11 AM
ASK AN AMBASSADOR: Are Your Posts Evergreen Or Losing Their Leaves? We want our posts to be found, but the question is what does the consumer see when they find your post? Is the post packed with information they can use, or is it out of date, barren of what they seek? The answer to this question may be the difference between you getting a phone call versus them hitting the back button and going to the next link on their search results. Admittedly, some posts are MEANT to have a short shelf life. When we write about a local event or post a (50 comments)
evergreen: Ask An Ambassador: What's The Expiration Date Of Your Blog Posts?
- 11/04/13 10:03 PM
Ask An Ambassador: What's The Expiration Date Of Your Blog Posts? We all want more business from blogging, right? But one of the keys to making the phone ring is giving the consumers what they want, and as much as possible WITHOUT an expiration date on the material. I'm not going to say we're perfect in that regard as we've written a lot of subdivision posts that have "dated" material. E.g. "The last three sales of 2011 were from $259,633 to $451,750". We just made it pretty obvious that we haven't touched that post in a year or two to any (33 comments)
REALTORS(R). Serving Warren County Ohio and adjacent areas from Cincinnati to south Dayton. Observing and reporting on real estate and related topics to help your quality of life!
And if you're asking where is Warren County Ohio? We fill the space between Cincinnati and Dayton. Perfect for enjoying the bigger cities without living in them. Places like Mason, Lebanon, Springboro, Waynesville, Franklin and more. Plus lots of rural properties available too. We work with both residential home buyers and sellers and have extensive knowledge of low maintenance living options (patio homes, condos, etc.).