Prepping For An Open House- It's Game Day
While getting ready for our Pineville La open house, I paused to consider how much actually goes into to making the scoreboard smile on game day. When I started in real estate, that simply meant an "open house" sign in the yard the day before. Maybe an ad in the newspaper, boy how times have changed! After 15 years, here's the system I use...
The Week Of The Open House
1) Post the open house announcement in the MLS. This will then feed to Zillow and REALTOR.COM
2) Customer flyer with the agent and co-hosting lender on Wednesday. This is shared via a blog and on social media
3) A mention in our MLS association group inviting agents to send their buyers. We take care of their clients and respect their relationship.
4) On Fridays a phone call inviting other residents in the neighborhood to the open house.
5) A video invite shared on social media Saturday and again Sunday Morning.
6) A Realbird Facebook Landing page. Will boost to run Friday and Saturday.
7) Agent door knocking (weather permitting) Saturday inviting the neighbors
8) Directional signs and open house rider Thursday afternoon. Balloons on the directional.
The Day of The Open House
1) Agent hosting arrives 30 minutes early. This is to insure all signage is still up, the house is comfortable, and the seller is gone (trust me on this one)
2) Cookie dough in the oven ten minutes before.
3) All lights on and soft music (jazz). Football if in season
4) Sign in app (we use KVCORE) for guests
5) When guests arrive, agent greets and allows them to tour
6) quick conversation again before the folks leave
7) Eat fresh cookies, put another batch in for hour two.
8) When finished, secure the house and collect directional signs (don't be sloppy with this neighbors see all)
Monday Following
1) Update the client with any/all feedback
2) Speak with the guests that attended (thanks them for coming, check for interest, get feedback)
Open houses are like anything else in life. The more hard work you invest, the better the return. What are YOUR pro tips for an open house?
Want an agent that will take care of your real estate needs? Call Doug Rogers (318) 613-1994 today! Prefer to start the process online? Go to Destin homes for sale to explore local inventory and learn more about my approach to customer service.
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