Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  September 12 2023.New properties for sale 320Back On Market 126Price Decrease 666Price increase 45Active kick out 12Active option contract 298Active contingent 67Pending listings 432Sold listings 386Expired listings 34Cancelled listings 162Withdrawn listings 22Temporary off market listings 45Coming soon listings 71
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By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
Do you write content as a marketing tool?If so, you probably have an opinion about long copy vs. short copy. I can't tell you how many times an agent has told me they just want me to write a short agent bio for them because people won't read a whole page. It turns out that they're wrong. Perhaps some people won't read a whole page, but plenty of others will, and they’ll read more than that.As long as the content grabs and holds their interest, people will read.I started thinking about this because I have just started posting on a site called "Medium." Because I'm new to the site, I'm reading a lot about what to post there, how to do it, etc. An article I read yesterday offered up statistics I thought were interesting. The writer, Quincy Larson, stated that 8-14 word headlines get the mo...
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By Doug Jones, Mortgage Broker - NMLS 286668
(Mortgage Magic)
My Buyers have been lucky and I seem to be always lucky when representing Buyers. I think I have some answers as to why.1. My Buyers always have full Loan Approval when we make an offer. Full Loan Approval. That means we have a complete loan application with all of the supporting documents, have a Desktop Underwriter approval and have submitted the loan to a lender. We have verified the down payment and its source. We have verified income - we have verified every thing on the loan application.2. I communicate with the listing Agent and try to communicate several times if possible. I try to get to know the Agent. In the back of my mind I am asking, "Is this a friendly agent? Someone we can trust and work with ? I always let the Agent know that I am the Lender and the borrowers are fully ...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
1 Bedroom  1 BathroomSq ft: 655For more details surrounding the sale of this home please contact the following:Gil Erikson, Realtor/Sellers Agent Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: gilerikson@atthebeachteam.comWebsite: www.AtTheBeachTeam.comGil EriksonOffice: 850-654-3325Mobile: 850-714-2122Fax: 800-654-2959
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By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSE
(Commercial Capital Ltd.)
That’s right-no real estate required! This is something I have wanted for a long time to cut through the red tape of government loans and get money to the people making it happen. Now I have it! Here are the details:- Loan size ranges from $500k - $7.5M to companies incorporated and located in the US and that have $1M or more in annual revenue and positive net income- Average time to close-Three (3) weeks to underwrite and fund a loan- We lend to all industries except restaurants, construction projects, and residential real estate- We offer loans for working capital, equipment financing, factoring acquisitions, partner buyouts, and bridge loans- The collateral is a UCC on the business and a personal guarantee of the owner(s) of the business- NO REAL ESTATE REQUIRED- Loans have 14-18% in...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
2 Bedrooms  2 Bathrooms Sq ft: 1,292 For more details surrounding the sale of this home please contact the following: Courtney Ledezma, Realtor/Listing Specialist  Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - South Walton County - Panama City BeachE-Mail: CourtneyLedezma@AtTheBeachTeam.comWebsite: www.AtTheBeachTeam.com
Comments 1
By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
The Villages West in Melville Long Island is a 24 hour guard-gated community, within the Top Rated Half Hollow Hills School District #5. This Suffolk County North Shore residence was opened in 2006 by McGovern Drive near The Long Island Expressway Exit 49N. Villages West in Melville Long Island is a homeowner’s association community and a condo community. The common monthly charges in the Condo Section includes maintenance of the exterior of the units, and the Homeowner's Association only includes maintenance of the common areas.   Lawrence And Sheila Agranoff, Real Estate Associate Broker and RE Salesperson, sell at The Villages West and are familiar with the variety of Floor Plans. They include attached Condo apartments where you will find ground level and upper level Condos without g...
Comments 11
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  September 11 2023.New properties for sale 117Back On Market 41Price Decrease 179Price increase 13Active kick out 16Active option contract 146Active contingent 34Pending listings 161Sold listings 46Expired listings 25Cancelled listings 8Withdrawn listings 3Temporary off market listings 37Coming soon listings 47
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  September 10 2023.New properties for sale 210Back On Market 72Price Decrease 222Price increase 29Active kick out 5Active option contract 155Active contingent 32Pending listings 139Sold listings 103Expired listings 27Cancelled listings 30Withdrawn listings 2Temporary off market listings 29Coming soon listings 47
Comments 12
Here is the north Texas real estate market update for the week ending September 9 2023.New properties for sale 2997Back on the market listings 674Price decrease listings 3363Price increase 279Active kick out 70Active option contract 1750Active contingent 311Pending listings 2232Sold listings 2266Expired listings 153Cancelled listings 568Withdrawn listings 61Temporary off market listings 338Coming soon listings 516
Comments 7
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  September 9 2023.New properties for sale 714Back On Market 123Price Decrease 608Price increase 45Active kick out 10Active option contract 272Active contingent 49Pending listings 329Sold listings 457Expired listings 39Cancelled listings 98Withdrawn listings 9Temporary off market listings 53Coming soon listings 79
Comments 4
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 381 Santa Rosa Boulevard UNIT C208, Fort Walton Beach, FL 32548MLS #: 931502Price: $760,000Beds: 3Baths: 2Sq feet: 1,462 Call Gil Erikson 850-714-2122 to see if this property is still available. The lovely condo is your ticket to the fabulous beach lifestyle. Plenty of room for the whole family to make vacation memories and you can also cash in $$$$ on short term rentals. This spacious floor plan doesn't come on the market often so don't be shy. Updated and stylish decor. Many fun restaurants and attractions in the area. Many great amenities Two Large Community Pools, Elevators, Private Beach Access, Fitness Center, and Tennis Court. Internet , pest control and HBO are also included in the HOA dues.    Click here to see additional photos and details of this property
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By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSE
(Commercial Capital Ltd.)
There is a great song by Lynyrd Skynyrd called, “Simple Man”. If you haven’t listened to it in a while or never heard it, it is worth a listen. I am finding that being a simple woman is anything but simple in America. With wealth comes options and with options comes the potential for pride, lust, guilt, greed and many other evils. Want an eye opener? Look at your actions, really look at them and ask the question, “Why”. Why did you do that thing? It is a crucial question. Did you buy that new house because the old one longer worked or was there some other reason that may not have been so noble-like you wanted to impress someone?WE MUST LOOK AT ACTIONS, NOT WORDS. AND ASK WHY? Why are we sending weapons to Ukraine when the risk of war is growing? Shouldn’t we be conserving our weapons? W...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Let's go beyond dreaming and start scheming!Every scheme starts with a dream. If you dream it you can do it.  As your helpful real estate agent, I'm here to turn your new home hopes into a successful blueprint.Together, we'll bring your vision to life.#thehelpfulagent #home #houseexpert #house #listreports #happyhome #dreamhome #dreamit #homegoals #icanhelp #investment #realestate #realtor #realestateagent
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  September 8 2023.New properties for sale 728Back On Market 124Price Decrease 790Price increase 49Active kick out 12Active option contract 221Active contingent 69Pending listings 307Sold listings 325Expired listings 30Cancelled listings 139Withdrawn listings 6Temporary off market listings 51Coming soon listings 86
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Homeownership isn't just a goal; it's a dream shared by so many. It is a dream or a goal that is realistic.  It is worth working towards.  It may not be in the immediate future but it is something we should not dismiss immediately.  Let's work together to make that dream a reality, finding the perfect home that reflects your unique aspirations.Your journey to homeownership begins with a single step – reaching out to me!#thehelpfulagent #home #houseexpert #house #listreports #househunting #realestate #realtor #realestateagent #happyhome #goals #dreamhome #homegoals #icanhelp
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  September 7 2023.New properties for sale 514Back On Market 119Price Decrease 659Price increase 53Active kick out 13Active option contract 274Active contingent 36Pending listings 34Sold listings 349Expired listings 38Cancelled listings 124Withdrawn listings 12Temporary off market listings 67Coming soon listings 91
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By Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®
(Coldwell Banker Realty)
UPDATEThe buyer currently lives in Quail Springs Ranch and saw my sign on the property many months ago.  We have been in contact for quite some time.  I have answered many of his questions, including this lot's history from one owner to the next.  The buyer had been doing his own due diligence.  With all the improvements to the lot, he realized much of the cost and risk had been minimized. He has been looking to build his own home, and now he can.  He asked me to represent him in the sale.  I told him that I would have to get permission from my seller.  We negotiated the sale price to the satisfaction of both parties.  Every time I have represented both parties, the sale has gone much smoother than if I were negotiating with another agent.  It is all about trust and communication. The l...
Comments 26
By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSE
(Commercial Capital Ltd.)
Commercial Property Exchange   COMMERCIAL PROPERTY EXCHANGE NETWORK for Commercial Realtors   Date: Thursday, September 7, 2023   Time: 8:30 am - 10:00 am    Address: 123 E. Old Settlers Blvd., Round Rock, TX   Zoom:   Register in advance to attend meeting via Zoom:    https://us02web.zoom.us/meeting/register/tZwtdOCqqjkoHN3cucayv7HeW7hSDkIWMn8_ ****Please check your email to receive the meeting id number and the passcode for the event.     To facilitate the sharing or properties, remember to bring your computer or phone.     Closed to Vendors    Commercial Realtors Please RSVP to Karen Schimpf with Commercial Capital, Ltd. at Karen@applycommercialloans.com  https://www.applycommercialloans Breakfast Sponsor   Frank Ivy, Jr. Senior Vice President - Commercial Lending - Horizon Bank 512-...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Opened in the early 1990's, Cobbleridge Townhouses is a Suffolk County community in Manorville Long Island.You can reach this neighborhood from The Long Island Expressway Exit 70. Go South and take a right on Chapman. There are no amenities here, but the community is well-maintained. Easy access to Long Island Expressway and Sunrise Highway.The units, which are 2 story townhouse and some ranch style, were constructed with 2 and 3 bedroom units with 1.5 or 2 baths. Not all units have air-conditioners, some have a garage, and there is gas heat, and backyard patios. Monthly common charge fee includes lawn maintenance and snow removal. Pets are permitted. The neighborhood is served by the Eastport-South Manor School District.Owners: Are you prepared to sell your property? Rest assured, REAL...
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