Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  September 6 2023.New properties for sale 389Back On Market 116Price Decrease 595Price increase 60Active kick out 16Active option contract 317Active contingent 64Pending listings 453Sold listings 394Expired listings 21Cancelled listings 142Withdrawn listings 10Temporary off market listings 79Coming soon listings 86
Comments 4
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 970 Highway 98 UNIT 606, Destin, FL 32541MLS #: 931302Price: $535,000Beds: 2Baths: 2Sq Feet: 1,072 Call John Moran 850-217-7618 to see if this property is still available. The Terrace at Pelican Beach Resort located right in the heart of Destin, across from Destin's most popular waterpark. This unit, perfectly located in building overlooking beautiful views along the Emerald Coast beachside. Spectacular view of Gulf of Mexico, lake and pool. The Terrace has its own pool, hot tub and workout, deeded access to beach, 3 pools on Pelican Resort property, one heated for cool months, Sauna/steam room, bbq grills, fitness rooms, tennis, and community room. Master bedroom overlooks lake and Gulf of Mexico with floor to ceiling windows. Must see unit!    Click here to see addit...
Comments 3
By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
One in four purchasers who used the real estate brokerage Redfin website to look for a house also explored properties in other metropolitan areas. The state of Florida is still a popular option, and Miami has reclaimed the position of number one.A growing number of consumers in the United States are thinking about relocating to a town or suburb. This year, there are fewer buyers in the market overall, and the total number of purchasers is also down; however, among those still shopping, a bigger percentage are looking outside their home city.Redfin reports that 24.9% of its website users throughout the country searched outside of their metropolitan region to locate a new house in January. Homebuyers are driven to explore alternative options due to rising housing costs and remote employme...
Comments 0
By Hugh Grant, I help investors and consumers with real estate
(RealMax Realty)
In today's digital era, where marketing strategies are evolving at lightning speed, the real estate industry has found a powerful ally in podcasts. This audio medium has surged in popularity, captivating audiences and offering marketers a platform to share expertise, stories, and insights. Companies like PodAllies have recognized the potential and are guiding real estate professionals in leveraging podcasts for optimal impact. But what makes podcasts so influential in modern real estate marketing? 1. Building Personal Connections:Podcasts offer real estate professionals a unique platform to connect with their audience on a personal level. Through stories, experiences, and market insights, they can position themselves as trustworthy industry experts. 2. Wide Audience Reach:With the incre...
Comments 0
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 320 Scenic Gulf Drive UNIT 222, Miramar Beach, FL 32550MLS #: 931549Price: $429,000Beds: 2Baths: 2Sq feet: 1,028 Call Courtney Ledezma (850) 608-0677 to see if this property is still available. Step inside this quaint condo with 2 bedrooms and 2 baths located just steps to the white sands and the Gulf of Mexico. Unit 222 is located in a prime spot- very close to the beach and right above the pool. No waiting for elevators, just go up one flight of stairs to enter your front door. Enjoy the beautiful beaches of Destin from this condo featuring a well maintained interior that is rental ready. Poinciana Place is perfectly located near the best shopping, restaurants, and entertainment the Emerald Coast is famous for.  Click here to see additional photos and details of this...
Comments 1
By Hugh Grant, I help investors and consumers with real estate
(RealMax Realty)
Ever heard of the idea of demolishing your home before putting it up for sale? It might sound crazy at first, but there's a method to this madness. Below, we're going to dive into the intriguing world of house demolition before selling your property. Don't worry, we'll break it down into bite-sized pieces so you can make sense of it all.Understanding House Demolition as a Pre-Sale OptionLet's kick things off by getting on the same page about what we mean by house demolition before selling. Picture this: you're eyeing the "For Sale" sign, but before that, you bulldoze your house down to its foundation. Sounds drastic, right? Well, the idea is to create a blank canvas for potential buyers. It's all about starting fresh and letting buyers envision their dream home without the limitations o...
Comments 0
By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSE
(Commercial Capital Ltd.)
https://flic.kr/p/2naFnBv  There is a great song by Lynyrd Skynyrd called, “Simple Man”. If you haven’t listened to it in a while or never heard it, it is worth a listen. I am finding that being a simple woman is anything but simple in America. With wealth comes options and with options comes the potential for pride, lust, guilt, greed and many other evils. Want an eye opener? Look at your actions, really look at them and ask the question, “Why”. Why did you do that thing? It is a crucial question. Did you buy that new house because the old one longer worked or was there some other reason that may not have been so noble-like you wanted to impress someone?  WE MUST LOOK AT ACTIONS, NOT WORDS. AND ASK WHY? Why are we sending weapons to Ukraine when the risk of war is growing? Shouldn’t we...
Comments 2
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  September 5 2023.New properties for sale 125Back On Market 41Price Decrease 225Price increase 16Active kick out 9Active option contract 177Active contingent 35Pending listings 182Sold listings 68Expired listings 24Cancelled listings 24Withdrawn listings 6Temporary off market listings 32Coming soon listings 50
Comments 8
By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
On this Labor Day, let us remember the value of hard work and the dignity it brings to our lives.Monday’s holiday holds a much deeper meaning, rooted in the 19th century fight for fair working conditions.Labor Day was originally designed to honor workers as part of the American organized labor movement.A good article to ready the full story. May your day be filled with relaxation and appreciation for your contributions.Happy Labor Day!#thehelpfulagent #home #houseexpert #huse #listreports #homeowner #happyhome #laborday #happylaborday #realestate #realtor #realestateagent
Comments 3
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  September 4 2023.New properties for sale 115Back On Market 32Price Decrease 126Price increase 9Active kick out 6Active option contract 151Active contingent 32Pending listings 148Sold listings 68Expired listings 19Cancelled listings 27Withdrawn listings 1Temporary off market listings 27Coming soon listings 18
Comments 8
By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Today, let's talk about Hampton Vistas at Manorville Long Island. These are upper and lower level attached units, surrounded on Vista Drive. Some units have an attached garage, and some have a convenient parking space.Hampton Vistas community amenities include an inground pool, tennis/pickleball and basketball court. The proximity to the Rockhill Golf course is an added bonus for any golfing enthusiasts. Not part of the community, but the lush greenery of the golf course welcomes you as you make you way into the condo community. There is central air conditioning and electric heat. Landscaping and snow removal is included in the monthly fees. Sorry puppy-lovers, but no dogs are permitted here.Manorville is known for its close-by vineyards, and outdoor activities. You can enjoy several pa...
Comments 12
By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Modern homes typically offer efficiency and cutting-edge design, while traditional homes exude warmth and history.  There is a date of construction where things tend to go bad.  It is easy enough to figure out.  Certain things like roofs, HVAC, water heaters do have a limited life time.  SoThese are things than an experienced Realtor can give some good advice on,  Interview several for the right mix of experience and knowledge.  Pick one and trust them to give good advice.  Which do you prefer: the clean elegance of modern or the classic comfort of traditional?Whatever it is that you're looking for, I can help.Send me a message to get started! #realestate #realestateagent #listreports #buying #selling #realestateexpert #homeowner #dreamhome #homeownership #homebuying #homesearch #buying...
Comments 4
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  September 3 2023.New properties for sale 244Back On Market 60Price Decrease 214Price increase 25Active kick out 13Active option contract 157Active contingent 38Pending listings 132Sold listings 129Expired listings 35Cancelled listings 28Withdrawn listings 3Temporary off market listings 30Coming soon listings 46
Comments 8
By Bob Gallo, Relationship Marketing Services
(Relationship Marketing Services)
If you look at the leaders in any industry who are building their business online, they all focus on connecting with and creating quality prospects online.So how do you connect with people online?Networking on sites such as Facebook, Twitter, and different online forums and groups is one of the most powerful ways to build a list of quality relationships.To get the most value from your social networking efforts picture in your mind the people with whom you want to connect, both personally and professionally. Ask yourself:Who would be a perfect customer for your services?Who would be a good referral source?What types of people can make your business and personal life more fulfilling?Networking effectively is a sorting process . . .you're looking for people with whom you can build a meanin...
Comments 2
By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
We deserved a break, and we got one. After avg. 30-yr mortgage rates rose to nearly 7.5% last week, they've quickly dropped back to near 7% on economic data that evidenced a slowing economy and dovish ('we've done enough') comments from existing and past Federal Reserve presidents.The NAR’s July pending sales index rose 0.9% MoM to 77.6. That was a positive surprise, as most people (me included) expected a decline given the prevailing mortgage rates (high) and inventory (low) during the month. But before we get too excited, know this: the index has declined MoM 13 times in the last 18 months, and an index level of 77.6 suggests transaction activity on par with 2008. [NAR]  #housingmarket #realestatenews #housingmarketupdates #realestatemarket #mortgage #realestate #whatsupwithrealestate
Comments 4
By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Long Island Condo OwnersTHE TIME IS NOW TO LIST AND GET SOLD!That's Right Condo Owners, The Time Is Perfect To Sell Your LONG ISLAND Condo. Today we are featuring Villages West, Country Pointe, and Whitman Ridge, all in Melville, Long Island.Currently September, 2023 there are no listings at the above condos, and the demand is hot, hot, hot! At these 3 popular communities, buyers are very interested, and yours may be the one they have been waiting for!Owners: Are you prepared to sell your property? Rest assured, Lawrence and Sheila Agranoff REALTORS®, have the expertise and resources to successfully market and sell your condo NOW!Call Our Direct Cell: 631-805-4400 Be a part of our many seller clients, and their condo success stories!
Comments 9
Another week where we had more price reduction than we had new listings.  Over priced homes are not going to sell.Here is the north Texas real estate market update for the week ending September 2 2023.New properties for sale 2997Back on the market listings 674Price decrease listings 3363Price increase 279Active kick out 70Active option contract 1750Active contingent 311Pending listings 2232Sold listings 2266Expired listings 153Cancelled listings 568Withdrawn listings 61Temporary off market listings 338Coming soon listings 516
Comments 6
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  September 2 2023.New properties for sale 736Back On Market 151Price Decrease 638Price increase 83Active kick out 12Active option contract 250Active contingent 46Pending listings 337Sold listings 628Expired listings 79Cancelled listings 108Withdrawn listings 8Temporary off market listings 56Coming soon listings 98
Comments 2
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 3692 E Co Highway 30A 23, Santa Rosa Beach, FL 32459MLS number: 925117Price: $510,000Beds: 1Baths: 1Sq feet: 615 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.Few places can capture the magic of the Emerald Coast and the beaches of 30-A...this lovely one bedroom condo at Beachside Condo does. Sited in a prime TOP floor location which allows you a short walk down to the beach and Gulf views, this condo exudes sophistication and embodies an eminently livable floor plan and effortless style. Conveys furnished with all you need to enjoy the beach life. Beachside Condo at Seagrove is a perennial favorite - enjoy the sparkling pool, bbq grill area and the lush, well maintained grounds. Spend your days shopping and eating in the quaint beach ...
Comments 1
By Lori Mode, Real Estate Made Simple
(The Mode Real Estate Group)
Hey there! Have you been thinking about selling your house?These are the first 2 steps I recommend you take, before ANYTHING else: Number 1 - understand the current value of your house and, Number 2 - understand what you might need to do to get your property market-ready.If you'd like to chat about your house value and the next steps for selling, I offer free in-home consultations for homeowners who are even remotely thinking about selling. It's an easy process and there is no pressure to move forward after the consultation if you aren't ready.Here's how it works. I'll stop by your house for a short appointment, we'll talk through a Comparative Market Analysis report that I've created for you in advance, and we'll complete a quick walkthrough so I can better give you advice on your prop...
Comments 1