Real Estate Best Practices

Coaches, books, classes and seminars aim to capture real estate agents dollars with promises to teach them any number of ways to improve their business. From sales skills to how to close more deals to how to win with expireds (expired listings) and more, everyone has something to teach you.


There's nothing wrong with continuing education, whether it's keeping on top of new laws and regulations or learning how to be more productive. But before you spend an arm and a leg on any of those things, pull up a chair, put on your glasses and peruse the pages in this section of ActiveRain.


It is only here that you can tap into the world's largest online real estate community and actively engage with your peers. Find out what works and what doesn't from those that actually put into practice what others merely teach. Read how-to articles, advice on designations, certifications and continuing education classes. You never know where you will find the inspiration to take your business to the next level. So, pull up a chair and dig in!

Recent blogs on Real Estate Best Practices
By Alan May, A moving experience!
(Jameson Sotheby's International Realty)
Before we get our collective Realtor underwear in a bundle, we have all seen much worse things occur whilst in our duties as  Realtors.This is a case of a Realtor, showing a property to his buyer.  While he was waiting for his buyer to show up, he was waiting in the property, he went to the refrigerator, opened it up and helped himself to the seller's milk.  Okay, okay... not bad enough, I suppose, but he didn't take out the milk and pour himself a glass, he actually raised the bottle to his lips and drank directly from it ... then returned it to the fridge, as though nothing happened.The homeowner found this on his home camera, and confronted the Realtor a couple of days later, and asked him if there was anything he'd like to share about his previous visit.   The Realtor paused for a m...
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By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
Discover expert tips and techniques to ensure your unoccupied listings stay in top-notch condition, from effective staging and regular maintenance to utilizing virtual tools for immersive property tours. Don't underestimate the power of caring for your empty listing – it's the key to attracting potential buyers or renters and maximizing your property's value in the market.Have a super fantastic week!Joe Jackson, Realtor-KWCP We have all had those empty and vacant listings. Sometimes the home first comes on the market fully furnished and then due to relocations or other reasons, the home becomes vacant. This means the clients are most likely not able to come and check the home on a regular basis. Empty listings do require a bit more work for the listing agent. I've created a quick "To-Do...
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By Nick Vandekar, 610-203-4543, Selling the Main Line & Chester County
(Long & Foster Real Estate Inc 610-225-7400)
Everybody tells us we need to be using video to stand out from the crowd. Not all agents are the same. For several years I have been using video. If you go to my YouTube channel Selling the Main Line you can see some of those past videos. I have shared some here in the Rain and there are links to two at the end of this post.However, today, I want to discuss long versus short form video. Long form video is much of what is up on my channel currently. There are some shorts as well, but most of what I have filmed and edited are long form. These take the form of interviews and house tours. It is one of the things I feel I bring to a listing that many other agents simply mash photos together and call video, using software to create pan shots etc. Can my videos be improved, definitely, and I a...
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By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
Denise Lones always has some great information in her blogs and here is one of them.  What is Your Move Mark? Virtually everyone has a challenge with their home. Maybe they wish it were just a little closer to town, want a soaking tub in the primary bathroom, have less upkeep, or more energy-efficiency. Most people will live with a few of these issues until it just becomes too much and they see another option that meets their needs better than their existing home. The challenge we have right now is that second part of the equation - seeing another option that meets their needs better than their existing home. Little inventory available means that the market is being squeezed. Even if they do have a home search of some kind set up, they aren't seeing inventory that meets their needs and ...
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By Dr. Paula McDonald, Granbury, TX 936-203-0279
(Beam & Branch Realty)
Throughout my 18 years in real estate, the question to hold an open house or not remains on the table. I have watched agents consistently hold open houses and know of many who never participate in them. And of course, there are many variables to consider.1. Is the neighborhood conducive to holding an open house? Many gated neighborhoods or very remote places make it much harder to draw an audience. Also, some homeowners associations are restrictive about these types of events.2. The time of year definitely dictates whether to hold an open house or not. If it is too cold or too hot, people are less likely to come out.3. What does the Seller desire? Some really want to have open house events while others prefer a hard, "no". This is definitely something to ask during a listing appointment...
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By Alan May, A moving experience!
(Jameson Sotheby's International Realty)
It's not uncommon, in our marketplace, when a new property comes on, to have it staged, to show it at their best.  They bring in furnishings, carpeting, sometimes even artwork, and it helps make the photos look better, and buyers, who admittedly have zero imagination, can then see how a room might be used and how a house might 'live' can understand how their family might use the home.And that's what's happened in this new $850,000 home that's just hit the market.  It's a lovely home in my home market place.  The house shows well, it's right in the center of my market, it shows well, it's going to get lots of showings. My own daughter, who lives nearby even called me about it, called me about it and wanted to know all the pertinent "deets".The photos are sweet.  I did notice, what I cons...
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By Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002
(Berkshire Hathaway HomeServices California Properties)
I have said this before and probably over the past 27 years, I am so grateful for my clients, especially those who take the time out of their busy lives to comment and express what they thought of my service. This is the second sale I have managed to complete for my client, I am so grateful and apricate the trouble he took to write this review. THANK YOU SO MUCH!Wishing you a safe and healthy life and I look forward to your comments. If you are looking for a knowledgeable, focused and goal-oriented Realtor in the Beverly Hills area who will help you achieve your Real Estate goals, please reach out to me directly! If you are looking for a pet friendly Beverly Hills Realtor who can handle and sell the most difficult properties that no one else could, please reach out to me directly!! If y...
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By Rocky Dickerson, Superior Service!
(Realty One Group)
Well, to put it into 2023 terms, imagine a 1 man office earning 6 to 8 million in commissions each year.  That was one of my mentors along the way. While 99% of agents in his marketplace had nowhere near his level of marketing expertise or discipline, he never spoke down to them. He treated them with respect, kindness and patience. Now, let me tell you about the opposite.  This story takes place in Las Vegas in the month of July, 2023:I have a client that was looking to buy a home closer to his new job. He asked me to show him some homes near there. We first encountered 1 agent that I have heard some bad things about.  They own dozens of properties in town, have tenant in each and list them for prices above market value. And if you buy it, after close of escrow you have to buy the tenan...
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By E. Steve Banis, Jr., https://www.SouthCarolinaHomesInc.com
(South Carolina Homes Inc.)
As an experienced real estate investor in Charleston, you know the local market inside and out. You've built a successful investment strategy that's helped you reach your goals. But the real estate market is constantly evolving, so it's important to stay up-to-date with the latest trends and advanced strategies to keep growing your portfolio and achieving success.Here are six advanced strategies for experienced real estate investors in Charleston:1. Invest in Charleston Commercial Real EstateWhile residential real estate is a popular investment choice for many individuals, investing in commercial real estate can provide a higher return on investment and help diversify your portfolio. In Charleston, there are various commercial real estate opportunities available, including office buildi...
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By Scott Seaton Jr. SLS Home Insp, The Home Inspector With a Heart!
(SLS Home Inspections-Kankakee Will Iroquois Grundy Counties)
Why Us You May Ask?     That's a great question and isn't asked very often. Most of the time the very first words we hear when the phone rings and a potential buyer is on the other end is "How much is a home inspection?" Literally 9 out of 10 times, that's all the caller wants to know. They don't know that it's not really  what they want to know, but they don't know what they don't know. What they really want to know is what are you going to tell me that is so valuable and worthwhile and important in making my decision to schedule an inspection with SLS Home Inspections  so I don't feel like I can get a better deal if I call another inspection company. It's really very simple. What's in it for me?      I've been a home inspector since 2007. I've seen the mortgage crisis in 2008, the ste...
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By Diana Dahlberg, Real Estate in Kenosha, WI since 1994 262-308-3563
(1 Month Realty)
Am I an "Exceptional" or "Ordinary" Realtor?This month’s July ActiveRain Challenge by John Meussner and Margaret Rome Baltimore 410-530-2400 is to share what makes us stand out amongst our industry peers to show that I am an exceptional REALTOR.For those who know me, I am not comfortable tooting my own horn, but this is month's challenge is also an opportunity to share qualities that represent exceptionalism in my field of business -- which is Real Estate. So here goes!!!The world of residential real estate has many different players -- appraisers, home inspectors, bankers, loan officers, contractors, stagers, title companies, insurance agents, handymen and even government agencies, as well as Buyers and Sellers! But if the truth be known, the workhorses in a typical real estate transac...
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By Dale Taylor, Realtor = Chicago Illinois Homes Townhomes Condos
(Re/Max 10 New Lenox Illinois http://dtaylor.remax.com)
Whether you’re buying a home or selling one (or doing both at once), it’s important to have a real estate professional on your side.After all, there’s a lot of money on the line, and a house is a big investment. An experienced agent can support you as you make your decisions during the process.Are you preparing to buy or sell a home? Here are the benefits of enlisting an agent to help you.For BuyersWhen you’re buying a home, a real estate agent can help you zero in on properties that fit your budget and needs, schedule home tours with you and advise you throughout the mortgage process. Agents also have negotiation skills that can be key to getting you what you want.For SellersAn agent is critical when you sell a house. During the process, they can help you prepare and stage your propert...
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By Bob "RealMan" Timm, Owner of Ward Co Notary Services retired RE Broker
(Ward County Notary Services)
Being left out is never any fun. Being left out in the rain can really be miserable.I know when I am waiting for service I hate being left in the dark. Recently I needed service on a new appliance and waiting for the part (which went quickly) and waiting for the appliance service center to install it seemed like an eternity.If you are a home Buyer or Seller every day without contact may seem like an eternity. If your agent isn't taking proper care of you then let them know you need more attention. If they don't respond appeal to their boss (Broker).Real Estate Agents, there is no reason to let communications fail. Some things you can do during lulls if you represent the Buyers are: Tell them about their new neighborhood. tell them about up coming events in the City that they may not kno...
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By Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding
(The Lones Group, Inc.)
What is Your Move Mark? Virtually everyone has a challenge with their home. Maybe they wish it were just a little closer to town, want a soaking tub in the primary bathroom, have less upkeep, or more energy-efficiency. Most people will live with a few of these issues until it just becomes too much and they see another option that meets their needs better than their existing home. The challenge we have right now is that second part of the equation - seeing another option that meets their needs better than their existing home. Little inventory available means that the market is being squeezed. Even if they do have a home search of some kind set up, they aren't seeing inventory that meets their needs and even if they did find something that met their needs, they wouldn't necessarily want ...
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By Dr. Paula McDonald, Granbury, TX 936-203-0279
(Beam & Branch Realty)
We have all had those empty and vacant listings. Sometimes the home first comes on the market fully furnished and then due to relocations or other reasons, the home becomes vacant. This means the clients are most likely not able to come and check the home on a regular basis.Empty listings do require a bit more work for the listing agent. I've created a quick "To-Do" list for caring for the empty home.1. Consider staging the home. You can choose to lightly stage or choose some of the main rooms to furnish and stage. This is important to show the home in its best light.2. Keep some needed tools in your car to do some necessary chores when you visit the home. Broom, dustpan, cleaning spray, toilet paper, scrubbers, trash bags, paper towels, bug spray, and even some room freshener. *I only ...
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By Daniel Ramsey, MyOutDesk - Real Estate Virtual Professionals
(MyOutDesk)
 🌟 I reveal game-changing tips and guidelines to tap into your team's untapped potential, foster a culture of growth, and create a harmonious virtual work environment. Unlocking Your Team's Full Potential: The Power of Proactive Leadership in the Virtual Workspace 🚀 The success of your virtual professionals rests on your shoulders! 🎯 No more blaming others for underperformance – it's time to take charge and become the inspiring leader your team needs.🤝 From effective communication strategies to setting clear expectations and empowering autonomy, learn how to maximize productivity and nurture a thriving team of high-performing virtual professionals. 📈  
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By Joseph Lorenzo, Your Law And Order Realtor
(Frank Rubi Real Estate LLC)
Today in our blog series "The ABC's of Real Estate," we're addressing a topic that's vital for homeowners, yet often overlooked: Emergency Preparedness. As homeowners, we strive to create a safe and comfortable space for ourselves and our loved ones. Yet, the unexpected can happen, and being prepared can make all the difference.Understanding the RisksEvery region has its own set of natural disaster risks. Whether it's hurricanes, earthquakes, wildfires, or floods, being aware of the possible dangers in your area is the first step in your emergency preparedness plan.Creating an Emergency PlanA solid emergency plan outlines the actions to take in the event of different types of emergencies. This plan should include evacuation routes, communication plans, and a safe meeting place. Remember...
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By Candice A. Donofrio, 928-201-4BHC (4242) call/text
(Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker)
Truth be told, I don't go out on many listing appointments where whether I will secure the listing is in question, thanks to years of networking and connections reverberating out into space. When a seller prospect asks, "What will you DO for me to earn your fee?", of course we discuss a customized marketing plan for that client and property, and all the essentials.BUT.It never was, isn't and never will be about WHAT WE DO.This is a 'Me Too' biz, and although our approach is somewhat different than many, all of the obligatory and required elements for marketing, representation, negotiation, transaction management are all present . . .Our value was, is and always will be in WHAT-AND WHO-we KNOW.Example: as a part of the pre-listing due diligence I ALWAYS conduct, I ALREADY CHECKED with po...
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By Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding
(The Lones Group, Inc.)
Summer Market Opportunities Today I want to talk about Summer real estate market opportunities - not just for selling, but for your buyers too! This is a fantastic time to be out there in real estate. Summer is a perfect time for both buyers and sellers. First, let's talk about buying opportunities. If you have buyers right now that have not been able to find what they want, I desperately want you to get back in the MLS and scour for all listings that have been on the market longer than ninety-days. Those 90+ day opportunities are there because sellers are tired of being on the market. Also, those sellers want to be able to enjoy a little bit of their summer! Imagine the stress relief when they get a bonafide offer. I have been looking at closings. Go ahead, open up your MLS and look a...
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By Daniel Ramsey, MyOutDesk - Real Estate Virtual Professionals
(MyOutDesk)
Learn my insider secrets to building an extraordinary team and keeping your star employees engaged and motivated! I reveal my own proven strategies and wisdom for fostering a work environment that attracts, nurtures, and retains top-performing individuals.From recognizing their unique strengths to offering growth opportunities and creating a culture of appreciation, this is your blueprint for building an unstoppable team.Check it out, I guarantee you'll learn something here today. 💪  
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