A conversation I have with many new agents is reminding them that the business of real estate is NOT about them. I am not sure when the "vanity" of marketing oneself in real estate became quite, "glamour shot-ish". Many agents take to social media and the focus is on themselves. While we need to tout our expertise and how we can assist our clients, when the focus becomes self-centered, the ego of this business takes over.
I made the decision long ago not to place my picture on my business cards. I am a professional and my doctor, attorney, CPA, etc. do not put their headshots on their cards. But also, I wanted to present a clean card that did not focus on myself. My thought is that they can see my picture on my website or social media. To each his own on this one but for myself, I have stuck by this practice.
Also, when we begin to calculate a commission in our head before we even have the deal completed, we are no longer focused on our clients. When we put the relationship above the transaction, agents will be successful in this business. It isn't about us!
The enticement to put too much emphasis on social media and advertising campaigns that appear to be a bit too boastful can truly turn off potential clients. Again, this isn't about us! When we focus on happy clients, success follows.
I believe the most successful agents in this business are those who put themselves, and their egos on the back burner. We truly are here to "SERVE" our clients. Again, it isn't about us!
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