Many of today's most successful real estate brokers are making a strategic shift from the traditional brokerage model to adopt a tech-savvy approach, and if you’re not one of them it’s time to make the switch. But what exactly is a tech-broker, and how does this differ from the conventional idea of the role of a real estate broker? A tech-broker is a modern real estate broker who recognizes the rising role of technology in the real estate industry. They understand that the majority of potential leads for their brokerage and their agents come from the digital realm, and they give their agents the online real estate agent tools that they need to succeed. By providing these tools as incentives, tech-brokers not only empower their agents but also supercharge the growth potential of their brokerage.
In today's real estate landscape, technology is rapidly becoming the backbone for both real estate agents and clients. Over 90% of potential buyers and sellers turn to online resources to educate themselves on the market and to conduct property searches before ever deciding it’s time to find an agent. To ensure the success of your agents and, ultimately, your brokerage, establishing a dominant digital presence is imperative. This approach allows you to enhance your online footprint, which enables the capturing of more online leads for both your brokerage and your agents. Moreover, the more effective your real estate web platform is at generating leads, the higher your agent retention rates will be, a crucial goal for all brokers.
If you're aiming to expand your brokerage through agent recruitment, embracing the role of a tech-broker becomes even more essential. One of the most enticing incentives you can offer prospective agents is a powerful real estate agent website equipped with a suite of online tools designed to amplify their potential.
Top Features of a Tech-Broker Solution:
- Comprehensive Brokerage Website with Advanced Management and Marketing Features
- Agent Subdomains with Consistent Branding and Lead Generation/Conversion Tools
A robust tech-broker solution allows brokers to provide a comprehensive real estate web system to each agent within their brokerage, effortlessly and at scale. Each agent's platform should be set up as a subdomain of the main brokerage website. This approach achieves several crucial objectives, including maintaining consistent branding for your brokerage (a key component of effective marketing), expanding your digital market share (widening your lead pool), and ensuring transparency for both brokers and agents (important for maintaining positive brokerage business practices).
Make sure that your web system includes a back office for both the primary brokerage site, and a separate back-office for each agent subdomain.
An effective tech-broker solution should include a back-office system for each agent, enabling them to manage their subdomain independently. This empowers agents to oversee their own marketing efforts, receive lead alerts, and access AI-driven reports. Additionally, it should offer a back-office for brokers, simplifying primary site management and providing analytics for each agent. This equips brokers with deeper insights into all agent transactions and lead management within the brokerage, facilitating comprehensive marketing analysis and eliminating any ambiguity about lead sources.
Both the primary and subdomains should provide a wide array of lead generation and conversion tools, including advanced search capabilities, landing page technology, property valuation tools, hyper-local MLS categorization, user account creation for saving listings and searches, artificial intelligence features, auto-generated market reports, and more. It's crucial to understand that the more leads your agents convert, the more advantageous it is for your brokerage. Hence, providing a comprehensive toolkit for lead generation and conversion benefits both your agents and your brokerage.
Agent Recruitment and Increased Retention: Embracing tech-savvy practices is the most powerful asset for enhancing agent recruitment and retention. In today's real estate landscape, technology is indispensable, and agents recognize the importance of a robust online platform. A brokerage that offers cutting-edge real estate technology as a benefit of joining or remaining part of the team presents a compelling advantage that is hard to resist.
By sparing agents the time, effort, and costs of building their own effective platforms, you provide them with invaluable tools that ultimately yield dividends for your brokerage. This serves as a significant incentive for recruiting new agents, and once agents become reliant on these tools, they are more likely not to look elsewhere.
Becoming a Tech-Broker: Realty Net Media simplifies the journey to becoming a top tech-broker with its innovative platform — The Tech-Broker Solution. This proprietary platform empowers you to embrace technology as a driving force in your brokerage's success. It equips brokerage sites with a rich array of tools and functionalities and offers the ability to create agent accounts for each member of your team without adding to your workload or budget.
Lead your market by embracing technology as a cornerstone of your brokerage's success. Discover more about our Tech-Broker Real Estate Platform today.
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