Zoom Call 4.18.23 Tammy Lankford Community Facebook Pages

By
Real Estate Agent with Mapleridge Realty, CT 203-206-0754 REB.0759001

Tammy Lankford Community Facebook Pages

Tammy Langford Community Facebook PagesThe Zoom call this week was presented by Tammy Lankford,  long time ActiveRain member and also broker/owner of Lane Realty servicing the Lake Sinclair area of Georgia.

Tammy Lankford started her Community page for Lake Sinclair app 10 years ago and as moderator, tries to keep it informational to events of the area as well as free of people looking to self-promote businesses.   It is called Lake Sinclair area Community Page. While the Lake Sinclair area is primary, the community page also allows for residents of the 3 counties that bound the lake to join the group. She does have a vetting procedure to join and is quick to ban all that do not answer her questions honestly and properly.

She described here quest to get people involved and opted to set up a community page and not a business page as it was more likely to attract people. A business page has its purposes, but she felt she would be better served by not self-promoting. She does allow other agents to promote their listings as she has buyers that do join seeking information about the region and it would be a better source for new listings.

She does not allow other agents to self-promote and is quick to ban them if they try. To post to the group, she also vets them properly.

Her group has almost 3,800 people, and there are daily posts by restaurants, as well as weekly posts by people that sell seafood and produce.

Lake Sinclair is owned by Georgia Power, and as such they have full control of the waters as well as the rules regarding docks, seawalls and building on the lake.

In times when water is high especially after a lot of rain, any flow of water over the spillways needs to be managed properly and controlled by Georgia power. This can be an annoyance to people whose waterfront is under water, but the safety of people below the spillway is also important.

Tammy's business page is linked to the community page by way of the links setting found on the right side of the community page, along the border. She maintains prime position as moderator and does not allow her competitors to link.

She is also cautious about allowing others to share her pages as it can be used by spammers who will start with a simple page and then swap out for something that could be a negative to all that see it. She offered an example of someone posting about a lost dog and are seeking the owner and they will turn comments off. If 50-100 people share the lost dog post, it can be changed and all that have shared the post are now vulnerable to a link that could infect their computer with a virus.

While the lake has app 10,000 residences, she allows for people looking for information to join. Her page is there for members of the community to interact as well as for some of the local businesses to promote special events. Not everyone can post to the page until she checks them for authenticity and allows them access.  Again, the page is Lake Sinclair area Community Page.

She interacted well with the questions presented as well as detailing how she monitors the site, how she got it started, the rules for engaging, etc.

It was well presented, and we all learned a lot on setting up and maintaining a community page.

Tammy Lankford Community Facebook Pages

 

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Edward (Ed) Silva
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Serving Central Connecticut Sellers and Buyers

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Comments (14)

George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Ed, I was surprised by how many people are on Tammy's community page, and how freely she shares her page.  Even though she was unable to share her presentation on the screen she did an excellent job making her points.

Apr 19, 2023 02:09 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Ed- I loved Tammy Lankford,'s presentation!  If anyone is thinking about forming a Facebook group, Tammy offers good tips. 

 

 

Featured in the Group Bananatude. 

Apr 19, 2023 03:38 PM
Ed (Edward) Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

George Souto  As she pointed out, a community page is more amenable to people than a business page would be. No sense of being pressured.

Kathy Streib  She offered a good blueprint on getting it set up and monitoring it as well.

And than yu for the feture

Apr 19, 2023 04:06 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Ed great recap of Tammy Lankford, zoom preso!  I know she's rocking her community page as I heard her speak previously.  She is the one to learn from if you're thinking about starting a community page on FB.  I would have enjoyed being on the call but alas a previous meeting came first.

Apr 19, 2023 04:50 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Good morning, Ed... this sounds like a fantastic presentation. Sorry that I had to miss it.

Apr 20, 2023 04:25 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, Ed, for your report on this Zoom session.

Apr 20, 2023 04:42 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Tammy's was a very interesting presentation - I loved hearing about how she manages her community page. It's great that local businesses post frequently on there.

Apr 20, 2023 04:51 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I am sure that everyone learned a great deal from the presentation Tammy Lankford, made!  I had a Facebook group that I created and it had over 2,000 people in it but I never marketed within it, as I should have.  The group got very political, so I deleted it, haha.  That was a major pain in the rear since you can't just click delete and it goes away, you have to remove each and every member, then delete, haha.

Apr 20, 2023 05:25 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Ed, sounds like I missed a great meeting, and cannot imagine keeping on top of the scammers on a page like this.

Apr 20, 2023 06:26 AM
Tammy Lankford,

it's really not that hard.  I block out a few minutes each morning to check on it.  I might or might not pop in during any given day and a quick peak in the evening to make sure nothing that violates the rules.  I would say vetting to people looking and or who live in the community getting to post in the public group keeps it 99% spam free.  Every now and again one sneaks past me, but is quickly booted.

Apr 20, 2023 11:30 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Ed, thanks and new computer and settings are still giving me fits, so hate I couldn't screen share.  I think it was my VPN and I should have just turned that off.

But glad folks got something from me chatting about it and I'm also happy to always privately answer any questions about how/why I do it the way I do.  I still have a business page, but listings get a much better response on the group page.

 

Apr 20, 2023 11:43 AM
Tammy Lankford,

My plan Tuesday was to post this live and then check "post reach" at the end of the hour.  I got it posted right after we were done with the zoom meeting and in a day it had a post reach of 534 (organically) 5 showings and 3 offers... on a Wednesday.  So it really does work for business.

Apr 20, 2023 11:48 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Ed,

Tammy Lankford, offered so many excellent tips on building a Facebook group! And now just read her comment on posting her listing and look post reached 534 organically! That is amazing!!

Apr 21, 2023 06:46 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Ed:

Thanks for an informative recap of Tammy's presentation and discussion. I had an appointment that conflicted and that could not be changed but I learned about from your summary. And I know Tammy would be happy to help if I have questions.

I liked  how she set the Community Page up, how she vets people who want to join, and the monitoring she does. Given how so many different people and companies use FB this is essential.

Jeff

Apr 21, 2023 01:35 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Tammy did a fabulous job - and of course, I'm re-thinking my local page that I have that is private. Perhaps I should make it public! That is going to be the topic of discussion with my marketing manager on Thursday at our meeting!

Apr 22, 2023 10:15 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Sorry, I missed this. Tuesdays are a difficult day for me so I appreciate your re-caps.

Apr 22, 2023 05:50 PM