Jan Green How to Keep the Sunshine in Your Transactions
The Zoom call for the week was presented by Jan Green. Jan has devoted her professional career to helping her clients become familiar with energy efficiency.
She herself, is hoping to have a '0' energy footprint by the time she is ready to retire. To hear her speak, it will be far sooner than her retirement.
She has a significant knowledge of efficiencies not only for living spaces, but also for tax credits to individuals when donating a home that will be razed and the structure and components will be recycled.
She started with a brief outline that highlighted, marketing features and benefits to buyers and appraisers, as relates to energy efficient components to a home.
Throughout her orientation she soke if the issues that sellers and buyers, as well as appraisers may have in regard to recognizing value of energy efficient components in a home.
She spoke of not only highlighting the features of a home in a listing presentation but also to highlight the benefits a buyer would receive by purchasing an energy efficient home.
Pearl certification of a home makes high performance home value visible to benefit homeowners and the regional's that serve those homeowners.
A Pearl certification survey was offered to real estate agents as well as the public. The survey wanted to know what features in a home were most important to them. as relates to comfort, energy efficiency, luxury upgrades.
They then sent out the same survey but wanted the results to reflect benefits to a hoe with upgrades. The consumers changed all of their answers with regards to efficiency, and real estate agents changed nothing.
She spoke of a survey that was sent out and the results were impressive for how the consumers and the real estate professionals viewed the topic. Consumers were all for improvements that would be energy efficient and cost effective in the long run. Real estate professionals were put on notice to be more sensitive to their client's wants as relates to energy efficiency upgrades.
Real estate agents need to get their sellers to detail the upgrades they have made to the home, including showing invoices with dates, and if possible, energy bills before and after the upgrades.
This is equally important to appraisers, when they come in to appraise a listing.
She cautioned against Greenwashing. As an example, she mentioned a house listing that had energy star appliances and were calling the house green certified, which was false.
The slide shows two homes each unique in their own way. Both are energy efficient.
The blue ranch is an older home that was striped bare and rebuilt Leed Platinum. This meant the house had non-toxic components, high energy efficient with almost a 0-energy bill.
The right home is a production tract home, much newer, and as a tract home much easier as the neighborhood is almost identical.
The Leed Platinum home would be harder to appraise and it's comparables would most likely come from further away, Appraisers and listing agents need to be familiar with the technology in order to get the value for their sellers. This demonstrates the importance of documentation.
When looking at a listing and it states that solar panels are leased, this is a flag, as leased panels have no value to a buyer.
The energy rebates went to the leasing company and all the consumer gets is some energy savings. At the end of the lease the panels have no value.
The energy savings to a new owner may not be comparable to the seller as the lifestyles may be different as well as with size of the family.
Owned solar panels are preferred.
When getting the appraiser to come in, it is best for the agent to be there with all the details of the energy updates done to the home.
Having before and post energy bills demonstrate the savings.
Certifications should be presented.
Number of offers received can also be important to an appraiser.
Also, having an appraiser that knows how to appraise energy efficient homes, as well as an appraiser that is more local to the home, and understands luxury green value homes.
An appraisal for a green home will cost more than a conventional home as well.
A link was shared that would allow a homeowner or buyer to determine the practicality of installing solar panels based on the number of hours of sunlight would hit the roof. Project Sunroof
Jan is fully versed in being green and not only knows how to best present and sell energy efficiency but also incorporates it in her own home.
It was a great call with a lot of knowledge shared and questions asked and answered.
Jan Green How to Keep the Sunshine in Your Transactions
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