Ask An Ambassador: Balancing Bots & Humans

You mean no one wants to read a comment about Kalispell by a Kalispell real estate broker who lives in Kalispell and works in Kalispell and has a Kalispell dog and drinks Kalispell Koolaid and is a true Kalispellian? (Kalispellite?) (Kalispellonian?)

Great post as always Bill! I had to laugh at Kat Palmiotti comment. I guess I could say you mean no one wants to read about a real estate agent who lives in Canyon Creek, Austin, Texas, works in Canyon Creek Austin TX, supports activities in Canyon Creek Austin TX, lists and sells in Canyon Creek Austin TX etc. etc.

Bill it's interesting but what you're saying is exactly what we all learned way back wen in the early days of blogging here in the rain.  And I am forever grateful for that...by a long shot. I was amazed at how quickly 'way back then' we were getting ranked and found by many.  I was equally surprised to hear from other brokers with this question - how on earth did you manage (as a small company) to get ranked in so many areas and topics. That was when I knew it worked.  Pick a subject, area, niche and roll with it just like this and you can too.  You, my friend have this perfected to a capitol P.

Featured in BananaTude!  Follow this seasoned advice Tudes!

Hello Bill (and Liz too) - genuine and natural.  Sounds like an excellent plan while getting your point made.    Good advice for the seesaw and when seeking blogging balance that captures eyes and contacts that fit (no pun intended).    

Perhaps I need to have the bots write my posts for me, haha, maybe that would solve the problem?

Liz and Bill Spear - I heard about bots, but I'm not very tech savy when it comes to bots because I found it to be bewildering. All the years of do this don't do that, but now bots is important makes my head swirl. The concept of too much or too little bots makes me think of Goldilocks and the Three Bears - one chair was to hard, one too soft, the other just right. I like to stick to what I know and stay true to myself. After 20 years in the business, I am doing just fine. Thanks to you and ActiveRain blogging has made me feel more natural and accepting and I still get business the old fashioned way locally by following the Golden Rule. 

Hi BLiz,
I'm not smart enough to outwit the bots but I am smart enough not to try, so I just write in my own voice and let the ranking fall where they might. When I was active I had very good rankings and 75% of my business came from website and blog traffic. I don't know how I'd fair now with all the paid rankings stepping on organic efforts.

LOL.  I can't say it, much less spell it..

Great points Liz and Bill Spear.  The bots and SEO are very overwhelming to me!

I started doing websites in 2004 when I bought my first hotel in NC. Back then you could change the color of your font to the same color as your background and type "hotels Outer Banks" 50 times and rank number one on Google and AOL. lol Times have changed but I am still a high tech real estate agent :) 

And since the algorithms change from time to time, it is just better it seems to me to write consistently with information for the clients you want to attract. 

It's easy to just be ourselves isn't it?  I think writing down what feels natural and conversational is a good way to go.

I like your comment, easier and less difficult to remember when the phone rings.

Ring phone, Ring..! LoL

Oh my gosh, I love Kat Palmiotti's comment - SO true and we ALL did it back in the day, Bill! I'm SO happy not to have to do that any longer and still achieve some Google presence. 

Like you, I haven't stayed up on the algorithms but, loved the reminders that are definitely evergreen and the foundation to blog writing. Thanks for the post!

I enjoyed this blog and like others have not stayed up-to-date on all the algorythms but since my business is keeping me busy and growing and loving what i do, I am happy!

I loved Kat Palmiotti comment.  We are creatures of habit and that one was just not my thing back then or now.  I just have to be me when I write!

It has to be there, but it must sound and feel organic to read. I don't keep up or write for bots, but I do mention it just like in conversations.