Ask An Ambassador: Balancing Bots & Humans

Real Estate Agent with Transaction Alliance 513.520.5305 SAL.2002007747

It's chicken and the egg all over again.

If you don't write to be found, you don't get found by the bots, and you'll rank on page 186 of the search results and you don't get found by potential clients.

But if you write with too much emphasis on the bots, you might get found (or have Google toss you to the side for being TOO bot focused), and the human who finds you is going to get tired of seeing your keyword phrase if it isn't naturally blended in.

"If you're interested in buying Cincinnati patio homes, you should call a Cincinnati patio home real estate agent to help you buy a Cincinnati patio home because a Cincinnati patio home real estate agent will have more Cincinnati patio home knowledge than a regular real estate agent".

Ooooof.   Yeah, the keyword is there, but who wants to read that?

I'm no SEO expert, I don't keep up on the latest Google algorithms about how to use keywords, how often they should appear, or what size color and font you should use :)

But what I do know is it's pointless to get found if you can't get a reader to stick around and decide that you're providing useful information.

So how do you do that?

1.  Get local.  The more local you focus, the more likely to narrow your competition AND be in a specific area for a ready-now buyer or seller.

2.  Provide the information your audience would want to know.  Is there an HOA?  Price ranges?  Amenities?  New construction available?

3.  Include eye candy.  Photos or videos, but something besides a wall of words.

4.  Keep coming back to the topics that are important to your business AND generate contacts from potential clients.

5.  Write naturally.  Don't try and overly force your keywords.

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz


Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Comments (18)

Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

You mean no one wants to read a comment about Kalispell by a Kalispell real estate broker who lives in Kalispell and works in Kalispell and has a Kalispell dog and drinks Kalispell Koolaid and is a true Kalispellian? (Kalispellite?) (Kalispellonian?)

Oct 11, 2022 03:27 PM
Liz and Bill Spear
Transaction Alliance 513.520.5305 - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

But do you have a Kalispell Kat?? :)

Oct 11, 2022 04:17 PM
Kat Palmiotti

Too funny!

Oct 11, 2022 06:52 PM
Kat Palmiotti

haha, I AM a Kalispell Kat!!!!

Oct 11, 2022 06:31 PM
Liz and Bill Spear

(sets her up for the score in front of the open net!)

Oct 11, 2022 06:48 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Great post as always Bill! I had to laugh at Kat Palmiotti comment. I guess I could say you mean no one wants to read about a real estate agent who lives in Canyon Creek, Austin, Texas, works in Canyon Creek Austin TX, supports activities in Canyon Creek Austin TX, lists and sells in Canyon Creek Austin TX etc. etc.

Oct 11, 2022 07:27 PM
Liz and Bill Spear

I think pieces at a time to put the whole picture together are the way to get the message across of where we work and what we do. 

Oct 11, 2022 08:02 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Bill it's interesting but what you're saying is exactly what we all learned way back wen in the early days of blogging here in the rain.  And I am forever grateful for a long shot. I was amazed at how quickly 'way back then' we were getting ranked and found by many.  I was equally surprised to hear from other brokers with this question - how on earth did you manage (as a small company) to get ranked in so many areas and topics. That was when I knew it worked.  Pick a subject, area, niche and roll with it just like this and you can too.  You, my friend have this perfected to a capitol P.

Oct 11, 2022 09:00 PM
Liz and Bill Spear

Some fundamentals continue to be fundamental.  They still work for us a decade+ later, so I have no reason to change.  Certain subdivision and niches we will continue to rank well for even if I do nothing further on the topic.

Oct 12, 2022 06:43 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Featured in BananaTude!  Follow this seasoned advice Tudes!




Oct 11, 2022 09:02 PM
Liz and Bill Spear


Oct 12, 2022 06:44 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill (and Liz too) - genuine and natural.  Sounds like an excellent plan while getting your point made.    Good advice for the seesaw and when seeking blogging balance that captures eyes and contacts that fit (no pun intended).    

Oct 12, 2022 04:58 AM
Liz and Bill Spear

I find it a lot more comfortable to just write naturally and be myself.  When I read something that is blatantly pushing a keyword, it gets tough to stay with it.

Oct 12, 2022 06:44 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Perhaps I need to have the bots write my posts for me, haha, maybe that would solve the problem?

Oct 12, 2022 05:28 AM
Liz and Bill Spear

They might only use 1s and 0s :)

Oct 12, 2022 06:45 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Liz and Bill Spear - I heard about bots, but I'm not very tech savy when it comes to bots because I found it to be bewildering. All the years of do this don't do that, but now bots is important makes my head swirl. The concept of too much or too little bots makes me think of Goldilocks and the Three Bears - one chair was to hard, one too soft, the other just right. I like to stick to what I know and stay true to myself. After 20 years in the business, I am doing just fine. Thanks to you and ActiveRain blogging has made me feel more natural and accepting and I still get business the old fashioned way locally by following the Golden Rule. 

Oct 12, 2022 06:08 AM
Liz and Bill Spear

Chasing the algorithm is just not for me, nor you.  We know what works for us and that's what we'll keep doing.  Golden Rule real estate is a shared common ground.  Find the right house, not a house.

Oct 12, 2022 06:45 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi BLiz,
I'm not smart enough to outwit the bots but I am smart enough not to try, so I just write in my own voice and let the ranking fall where they might. When I was active I had very good rankings and 75% of my business came from website and blog traffic. I don't know how I'd fair now with all the paid rankings stepping on organic efforts.

Oct 12, 2022 07:13 AM
Liz and Bill Spear

What I'm seeing if I go long tail is the paid people are for the most part not there.  They're trying to capture bigger keywords than I want, so if I push hard on particular subdivisions or niche homes, changes are they are there for the taking.

Oct 12, 2022 08:25 AM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

LOL.  I can't say it, much less spell it..

Oct 12, 2022 10:26 AM
Liz and Bill Spear

The good news is we don't have to :)

Oct 12, 2022 11:04 AM
Number Cruncher LLC - Overton, NV
Helping Taxpayers Resolve IRS problems

Great points Liz and Bill Spear.  The bots and SEO are very overwhelming to me!

Oct 12, 2022 11:32 AM
Liz and Bill Spear

It's one too many hat to wear when you look at everything an agent has to keep up with.

Oct 12, 2022 01:45 PM
Danny Skelly
Orson Hill Realty - Evergreen, CO
Luxury Real Estate Agent Colorado and Florida

I started doing websites in 2004 when I bought my first hotel in NC. Back then you could change the color of your font to the same color as your background and type "hotels Outer Banks" 50 times and rank number one on Google and AOL. lol Times have changed but I am still a high tech real estate agent :) 

Oct 12, 2022 06:10 PM
Liz and Bill Spear

Black hat SEO is a bit harder to pull off since it's bots and not humans doing the ranking.

Oct 13, 2022 05:32 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

And since the algorithms change from time to time, it is just better it seems to me to write consistently with information for the clients you want to attract. 

Oct 13, 2022 07:04 AM
Liz and Bill Spear

That has been our path.  I'm not chasing Google's latest iteration.

Oct 13, 2022 07:52 AM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

It's easy to just be ourselves isn't it?  I think writing down what feels natural and conversational is a good way to go.

Oct 13, 2022 12:43 PM
Liz and Bill Spear

It's easier, and less difficult to remember when the phone rings.

Oct 13, 2022 01:12 PM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

I like your comment, easier and less difficult to remember when the phone rings.


Ring phone, Ring..! LoL


Oct 14, 2022 08:18 AM
Liz and Bill Spear

A ring is at least an opportunity.  Sometimes it's just to answer a question, sometimes a new client.

Oct 15, 2022 06:58 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

Oh my gosh, I love Kat Palmiotti's comment - SO true and we ALL did it back in the day, Bill! I'm SO happy not to have to do that any longer and still achieve some Google presence. 

Like you, I haven't stayed up on the algorithms but, loved the reminders that are definitely evergreen and the foundation to blog writing. Thanks for the post!

Oct 15, 2022 01:08 PM
Liz and Bill Spear

A lot of things that might have worked in the early days wouldn't do as well now, but evergreen posts continue to rock!

Oct 15, 2022 06:59 PM
Debe Maxwell, CRS

You bet they do! My new ones are not doing anything on this site but, I feel like that time is coming soon though. They've made great strides on the back-end! 

Liz and Bill Spear 

Oct 16, 2022 10:43 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I enjoyed this blog and like others have not stayed up-to-date on all the algorythms but since my business is keeping me busy and growing and loving what i do, I am happy!

I loved Kat Palmiotti comment.  We are creatures of habit and that one was just not my thing back then or now.  I just have to be me when I write!

Oct 16, 2022 10:17 AM
Liz and Bill Spear

Being authentic matters.

Oct 17, 2022 02:52 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

It has to be there, but it must sound and feel organic to read. I don't keep up or write for bots, but I do mention it just like in conversations.

Oct 17, 2022 12:46 PM
Liz and Bill Spear

There has to be decent flow or it gets distracting.  The other day I was on an interview panel for a potential new hire.  She said "you know" so many times that the actual substance of her answers was lost.

Oct 17, 2022 02:53 PM
Tammy Lankford,

Had a local preacher that said ... okay, okay, okay, between all her other words to the point I never got the message she was going for.

Oct 17, 2022 05:08 PM