Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
  Listing Details: 62 Classic Court Lane, Santa Rosa Beach, FL 32459MLS #: 933325Price: $975,000Beds: 3Baths: 3Sq feet: 1,813 Call John Skinner Sr. 850-687-3440 to see if this property is still available Cottages of Santa Rosa Beach is within walking distance to Scenic Highway 30A, Gulf Place Town Center with shopping, restaurants and public events, Ed Walline Regional Beach access along with the beautiful white sand beaches and emerald waters of the Gulf of Mexico. This comfortable 3 bedroom/3.5 bathroom home is in a small, quaint neighborhood of 16. Other features are a covered front porch, back patio, granite countertops, stainless appliances, an open floor plan with the master suite and a half bath on the first floor and two bedrooms/two bathrooms along with a family room upstairs. ...
Comments 2
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  September 28 2023.New properties for sale 519Back On Market 99Price Decrease 653Price increase 33Active kick out 4Active option contract 239Active contingent 41Pending listings 331Sold listings 364Expired listings 33Cancelled listings 110Withdrawn listings 12Temporary off market listings 72Coming soon listings 94
Comments 2
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 909 Santa Rosa Boulevard UNIT 234, Fort Walton Beach, FL 32548MLS #: 931023Price: $407,000Beds: 1Baths: 1Sq feet: 814 Call Gil Erikson 850-714-2122 to see if this property is still available. Enjoy the marvelous view of the Gulf of Mexico emerald water from the balcony of this beautiful condo, and make it your escape to the fabulous beach lifestyle. Very well maintained and remodeled with beautiful vinyl tile throughout, new cabinets, new doors and window. Great amenities including pools, fitness room, beach access, and tennis. Many fun restaurants and attractions in the area. Cash $$$$ in on rentals and make family vacation memories    Click here to see additional photos and details of this property
Comments 2
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 114 Carillon Market Street 211, Panama City Beach, FL 32413     MLS #: 747024Price: $370,000Beds: 1Baths: 1Sq Feet: 627 Call Alyssa Barnett 916-710-3744 to see if this property is still available. Great opportunity to own a serene beach getaway in the exclusive Carillon Beach Inn. Unit 311 is located on the 3rd floor with serene views of Lake Carillon. This unit is has been completely renovated and fully upgraded! Upgraded features of this unit include luxury tile flooring, spacious bathroom with dual vanity, quartz countertops, stainless steel appliances, shiplap and designer furnishings. Not to mention, laundry has been added inside the unit! Turn key and rental ready! Enjoy astonishing sunrises and sunsets from the balcony overlooking Lake Carillon. Carillon Beach In...
Comments 0
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  September 27 2023.New properties for sale 337Back On Market 92Price Decrease 485Price increase 51Active kick out 9Active option contract 273Active contingent 53Pending listings 305Sold listings 346Expired listings 26Cancelled listings 102Withdrawn listings 11Temporary off market listings 48Coming soon listings 94
Comments 4
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 5231 E County Highway 30A UNIT E, Santa Rosa Beach, FL 32459MLS #: 928334Price: $845,000Beds: 2Baths: 2.5Sq Feet: 1,957 Call Alyssa Barnett 916-710-3744 to see if this property is still available. LOCATION, LOCATION, LOCATION! Paradise found here on 30A with this beautiful 2 bed/ 2.5 bath condo featuring glimpses of the Gulf of Mexico and of Eastern Lake from your own balcony! Luxuriously finished, including 10ft ceilings, natural stone, hardwood flooring, custom cabinets, and stone countertops. This unit features two stories including a spacious foyer entry on the main level with the master bedroom, guest bedroom, and hall bunks. The second level consists of a spacious dining area, living area, and a true chef's kitchen. The chef's kitchen is completed with granite cou...
Comments 3
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  September 26 2023.New properties for sale 365Back On Market 110Price Decrease 607Price increase 57Active kick out 11Active option contract 286Active contingent 75Pending listings 454Sold listings 396Expired listings 23Cancelled listings 119Withdrawn listings 8Temporary off market listings 64Coming soon listings 88
Comments 4
By Frank Worrell, Turning BPOs Into Six-Figure Incomes
(BPOS FOR LIFE LLC)
IntroductionIn the real estate industry, cash flow can be unpredictable, especially for agents who rely solely on commissions from property sales. This has led many to resort to commission advances to bridge the gap between sales. However, there's a more efficient and financially sound approach: generating passive income through Broker Price Opinions (BPOs). In this article, we'll explore why passive income is a more sustainable and efficient financial strategy compared to relying on commission advances.The Drawbacks of Commission AdvancesHigh FeesCommission advances often come with high fees, which can eat into your overall earnings. These fees can range from 10% to 30% of the advanced amount, making it an expensive option in the long run.Short-Term SolutionCommission advances are esse...
Comments 4
By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
According to the Census Bureau, Orlando was the fifth fastest-growing city in 2022, gaining 65,000 new residents; nevertheless, the total expansion of cities was stifled since the epidemic drove many to move to rural regions.The migration away from urban regions during the first year of the epidemic either reversed itself or slowed down in its second year. The latest US Census Bureau estimates that metropolitan areas like Texas and Florida grew while decreases in New York and Los Angeles were cut in half. This is in contrast to the first year of the pandemic when people fled urban areas in droves.Fear of the virus caused residents to flee the most densely populated urban areas, and the growing popularity of remote work allowed people to live far from their workplaces. As a result, more ...
Comments 3
By Frank Worrell, Turning BPOs Into Six-Figure Incomes
(BPOS FOR LIFE LLC)
Greetings ActiveRain community!The realm of real estate, with its immense opportunities, can sometimes come with challenges. One of the topics that has always piqued my interest is understanding the barriers that agents face when trying to hit that coveted six-figure income mark.Recently, I conducted a poll on LinkedIn targeting real estate agents to delve deeper into this. The question was straightforward: What's your biggest barrier to earning a six-figure income in real estate? The poll has been running for three days, and the results have been quite illuminating.Here's a breakdown of the responses: Lack of Leads: 64% Market Saturation: 22% Property Valuation Skills: 3% Time Management: 11% Out of the 64 participants thus far, a whopping 64% identified a lack of leads as their primar...
Comments 1
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
4 Bedrooms  4 Bathrooms Sq ft: 2,439  For more details surrounding the sale of this home please contact the following: Courtney Ledezma, Realtor/Listing Specialist  Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - South Walton County - Panama City BeachE-Mail: CourtneyLedezma@AtTheBeachTeam.comWebsite: www.AtTheBeachTeam.com
Comments 0
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
2 Bedrooms  2 Bathrooms Sq ft: 995For more details surrounding the sale of this home please contact the following:John Moran, CEO/Realtor/Sellers Agent Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: johnmoran@atthebeachteam.comWebsite: www.AtTheBeachTeam.comJohn MoranOffice: 850-654-3325Mobile: 850-217-7618Fax: 800-886-8493 
Comments 1
By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSE
(Commercial Capital Ltd.)
https://flic.kr/p/8ynXDo You Need Cash? Banks have been reporting mixed results but even on earnings misses, one thing has not changed, Banks are flush with cash. Yet, when you go to a bank to get cash out on your commercial property you are often met with extremely tight standards…IT IS tough to get cash out from banks on commercial properties. In some ways this is good, the kind of loose underwriting that can cause froth in a marketplace is not happening, so that is good. However, it is still equity of yours that you may be hard-pressed to tap. At least at banks, credit unions, and life companies. There ARE options to cash out your commercial property and there are multiple programs available based on your need….. -If you need cash out fast with no strings attached to the money, meani...
Comments 1
By inboundREM Market Updates
(InboundREM)
Journey Through Campus Park CommunityIn Moorpark, California, Campus Park offers a unique and inviting living experience. Its distinctive layout, characterized by gentle curves and tranquil cul-de-sac streets, sets it apart. The predominantly one-story houses have been thoughtfully updated to cater to modern living, creating a harmonious blend of comfort and functionality. Many homes in this community boast backyards that open to expansive green spaces, ensuring a sense of privacy and tranquility. Several residences offer additional parking space, ideal for accommodating larger vehicles like RVs. There is a nearby spot called Campus Park, complete with a basketball court, a playground for children, and inviting barbecue spots. Moorpark College, a hub of educational excellence, is conven...
Comments 1
By inboundREM Market Updates
(InboundREM)
Your Gateway to a New CommunityPeach Hill Park is like a lush treasure in Moorpark, CA, just south of the CA-118 freeway. People of all ages love this place because of its open spaces and a spot to have picnics. It's great for playing and spending time outside. The north part of the park is near a peaceful community with quiet streets. You can find homes ready for immediate occupancy and with a pleasant curb appeal. These homes are filled with sunlight, making them cozy and comfortable. They're perfect for growing and enjoying life. The yards are big, with room for outdoor fun and even parking RVs. On the neighborhood's edge, some Peach Hill Moorpark homes for sale have a special view of the park, which looks beautiful and calming. This area also has a pool, a spa, a park, a playground,...
Comments 2
By inboundREM Market Updates
(InboundREM)
An In-Depth ExplorationMayfair Park is a special place in Simi Valley where you can have fun and feel a sense of belonging. This lovely place has lots of room to relax, have picnics, and enjoy the scenic rolling green hills. It features a mix of single-family houses and apartment complexes. Many Mayfair Park homes for sale are modern and steady. A few are from a long time ago, like 1940-1969, which makes the place feel special. Some homes have pools and big yards. Others have things like places for big vehicles and solar panels. The area also has a school, a way to get on the freeway, and many stores and places to eat.Mayfair Park is in the northern part of the neighborhood. You can walk on paths and see the pretty nature. Play ball or basketball with friends, or do exercises outside on...
Comments 1
By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 114 Carillon Market Street 311, Panama City Beach, FL 32413     MLS #: 747019Price: $370,000Beds: 1Baths: 1Sq Feet: 627 Call Alyssa Barnett 916-710-3744 to see if this property is still available. Great opportunity to own a serene beach getaway in the exclusive Carillon Beach Inn. Unit 311 is located on the 3rd floor with serene views of Lake Carillon.This unit is has been completely renovated and fully upgraded! Upgraded features of this unit include luxury tile flooring, spacious bathroom with dual vanity, quartz countertops, stainless steel appliances, shiplap and designer furnishings. Not to mention, laundry has been added inside the unit! Turn key and rental ready! Enjoy astonishing sunrises and sunsets from the balcony overlooking Lake Carillon. Carillon Beach Inn...
Comments 2
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  September 25 2023.New properties for sale 108Back On Market 46Price Decrease 164Price increase 20Active kick out 12Active option contract 121Active contingent 25Pending listings 184Sold listings 67Expired listings 15Cancelled listings 16Withdrawn listings 4Temporary off market listings 35Coming soon listings 33
Comments 2
By Patricia Feager, MBA, CRS, GRI,MRP, Selling Homes Changing Lives
(DFW FINE PROPERTIES)
Now that you achieved homeownership, what do you do to increase market value? Be good to your property and it will be good to you. Schedule annual HVAC Service Technicians & change Air Filters Fix leaks immediately - Mold is a serious problem. Repair everything that is broken. Keep your property (inside and out) clean. Have your roof inspected after severe hail and windstorms. Clean your windows. Have a professional inspect your masonry and grout as needed. Unclog weep holes in brick buildings. Clean your gutters. Have your fireplace inspected and cleaned. Paint interior and exterior wood soffits, fascia, eaves, and trim. Replace or repair window screens. Inspect glass windows; repair as needed. Follow manufacturer's instructions for Water Heaters & Appliances. Maintain floors to preven...
Comments 11
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  September 24 2023.New properties for sale 232Back On Market 76Price Decrease 252Price increase 27Active kick out 5Active option contract 129Active contingent 34Pending listings 120Sold listings 125Expired listings 39Cancelled listings 29Withdrawn listings 3Temporary off market listings 34Coming soon listings 22
Comments 2