Ask An Ambassador: Fighting Gravity

Real Estate Agent with Transaction Alliance 513.520.5305 SAL.2002007747

When you first start blogging it might seem like a LOT of work, and a lot of work with no visible return.  You're starting at zero and there's a lot of downward pull to stop you from achieving orbit and being found by referring agents and consumers who might want to buy or sell a home in your area.

You've got to learn how to blog, to identify your target audience(s), gather information, develop enough content of the right types to establish a reputation and get your posts found.

That seems like a lot to learn doesn't it?

But here's the good news, there's plenty of information readily available to get you launched.

I didn't initially know what I needed to do when we joined ActiveRain many years ago, but I knew we NEEDED to blog.  While we've lived in Ohio for 30+ years, we're not native to the area so we didn't have a big sphere of influence.  I'm not going to hard sell my real estate work at my engineering & we have zero relatives in the area, so reaching out to "strangers" and establishing a better web presence was going to be key to survival in this business.

Initially I probably put too much emphasis on writing posts for comments and not for attracting consumers.  I don't regret the relationships established, but as I've admitted before, my time for being social is very restricted.  I lurk, I comment rarely, and I'm here to help whenever I can, and if that doesn't meet someone's criteria for giving referrals all I can do is shrug and move on.

But what I did learn was that others here had found the "magic" recipe that worked for them.  It wasn't necessarily sexy, but it was effective, and they freely shared what worked for them.

Obviously, what works for you may not work for me and vice versa, but there have been plenty of roadmaps shared here in the Rain.

So years ago (literally), I did a lot of heavy lifting with blogging and IDX pages.  We worked our low maintenance living niche.  We published information about subdivisions we'd want to work in.  We learned what posts attracted clients we DIDN'T want to work with and shut those posts down.  We watched our stats, we adjusted, and we put plenty of material on page 1 for long tail searches.  That content continues to rank today and is still the major source of our business.

For the most part, I haven't actively blogged to the consumer in almost 3 years, but those calls keep on coming and so do the closings. 

At some point when life slows down a little more, I may go on another subdivision/long tail post and IDX page rampage.  It's relatively easy work, and has a long term positive impact on our business.

We've not done anything you can't do yourself (or can't hire others to do if that makes more sense for you).  Find your path and blast off!

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Comments (13)

Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill (and Liz too) - I guess it's kinda like geometry where you have to find the right angle.  And more importantly the right angle that will work for you.  

Oct 04, 2022 12:19 PM
Liz and Bill Spear

No doubt, different things can work for different people.  I know what works for us may make zero sense for other markets.

Oct 04, 2022 12:54 PM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em:

Bill and Liz,

Great information. Thanks for sharing and enjoy your week!

Oct 04, 2022 01:39 PM
Liz and Bill Spear

We've already had a closing (thanks to blogging)!

Oct 04, 2022 02:34 PM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Liz and Bill Spear - it helps to have a roadmap to know where you're going and how to navigate through the roadblocks and what to do to get back on the path to success. Paying attention to detours and knowing when to ask for help makes all the difference. You're a great example for newbies and anyone in the real estate business. 

Oct 04, 2022 01:57 PM
Liz and Bill Spear

There is a lot of great information to be gleaned from this community.  We can each find the pieces that work best for our style and our market.

Oct 04, 2022 02:34 PM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Yes, there are many who will agree that even posts we wrote ten years ago can bring calls! Just find your way and blast off!

Oct 04, 2022 02:06 PM
Liz and Bill Spear

Those old evergreen posts keep paying dividends year after year.

Oct 04, 2022 02:35 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Bill,

Great advice..find your path (just like you did) and blast off! Success will come if you are consistent in your blogs!

Oct 04, 2022 05:17 PM
Liz and Bill Spear

We all have the ability if we have the diligence to see it through.

Oct 04, 2022 06:47 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Bill-  you have to find what works for you and you certainly did!!!  Getting started can feel like a rocket slowly taking off but when you do the hard work, you can keep going upward and onward. 

Oct 04, 2022 07:14 PM
Liz and Bill Spear

At this point we're in orbit, just small course corrections keep it going.

Oct 04, 2022 08:32 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Bill you certainly figured out what works for you long term and it's still clicking away! When I think back to those early days we all learned from each other, didn't we.  And that continues on and on.  Thank YOU for continuing to share you expertise and knowledge on what works for you.  I'm thinking some folks at this point (if they're new to blogging) don't understand some of the terms we all have in the back of our head..... long tail titles, idx searches etc.  Maybe next weeks post!

Oct 04, 2022 09:08 PM
Liz and Bill Spear

No doubt some agents don't know all the terms.   I can't count the number of times an agent has called me about "my" listing on our IDX pages, and considering the listing agency has always been obvious, and now even MORE obvious, those calls should be close to zero.

Oct 05, 2022 03:35 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

Understanding the purpose of blogging and having clarity around that purpose such as target demographics is essential in all types of marketing. Blogging allows for a more personal connection.

Oct 05, 2022 05:25 AM
Liz and Bill Spear

And I know it works better for certain demographics than others.  For my patio home niche, blogging would work better than Instagram or Tik Tok.  If I had a different audience to attract, maybe blogging would be a poor choice.

Oct 05, 2022 08:42 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I wouldn't consider myself much of a blogger yet here I am putting something together each and every day for others to view or read, haha.

Oct 05, 2022 05:28 AM
Liz and Bill Spear

You've got a regular presence, so if agents are thinking referral to AZ, your name is going to be considered.

Oct 05, 2022 08:43 AM
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

Liz and Bill Spear When I saw the picture for this post it reminded me of a training I went through years ago for business and sales - that was, that you burn a lot of fuel on takeoff, and that could definitely apply to this post, it takes a lot to get going, but hard work can put your business on autopilot - another post I will be sharing with my agents, thank you.

Oct 06, 2022 06:10 AM
Liz and Bill Spear

John, No doubt quite a few hours burned getting the initial IDX pages and content out there, but now it's just maintenance work (update pages when new construction is completed, etc.).

Oct 06, 2022 08:40 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Liz and Bill Spear Great post with wonderful information. Have a wonderful weekend 

Oct 06, 2022 11:04 AM
Liz and Bill Spear

You too!

Oct 06, 2022 07:04 PM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Great information and advice. After a year of my new website, I see better inquiries arriving now.

Oct 06, 2022 02:49 PM
Liz and Bill Spear

A good website can make a lot of difference.  Today was a 3 sign-up day.  Of the 3, 1 is probably workable, but I don't need a lot of "workables" to have a pretty good year.

Oct 06, 2022 07:04 PM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Thank you Liz and Bill Spear for sharing this good information.  Your advice is always positive and I have so much to learn. 

Oct 13, 2022 03:31 PM
Liz and Bill Spear

One of the great things about this community, plenty of sharing of information.  We can choose what makes sense for us and our market.

Oct 13, 2022 06:50 PM