Zoom Call 9.19.23 Dorie Dillard Dominating Your Neighborhood

Real Estate Agent with Mapleridge Realty, CT 203-206-0754 REB.0759001

Zoom Call  9.19.23 Dorie Dillard Dominating Your Neighborhood

Dorie Dillard Dominating Your Neighborhood

The Zoom Call this week was presented by Dorie Dillard and was a how to on dominate your neighborhood or market area.

Her frequent posts are focused on the Canyon Creek subdivision of Austin TX. This is a pattern that was developed over a period of years and hard work to become recognized.

She started by offering up the uniqueness of our business, as we get to choose our partners, or collaborators. 

She acknowledged other ActiveRain members that dominate their market, and the manner in which they do same. Ours is a business that constantly changes and requires our changing as well to stay successful.

She started her career as a single mother and needed to find her way to getting business. 

She met her husband in the office they shared. He had come into real estate after leaving a successful business career in women's fashion.

The shared common goals, work ethics and a love for travel. They married in 1994 and became heavily involved in relocation work, as Austin was attracting large corporate offices. Geno's extensive knowledge and familiarity with Austin made their work with relocating families simple.

Along with their work with relocating families, they found themselves getting additional listings. They worked to develop a business plan split 50/50 with buyers and sellers.

They had enough business that allowed them to hire an assistant and over a span of 21 years had 2 such assistants. This allowed then to focus on their clients, which in turn further developed their business.

In the early 2000's, they moved into the Canyon Creek area, which at the time was intended to have slightly over 1300 homes. She was determined to work the area and sell where she lived.

She started her marketing by working a list of 500 homes in the Subdivision in the first year. It was doubled to 1,000 in the second year, with the eventuality of marketing to the remainder, as they were completed.

 She was working with the resources offered by her agency brand to further her marketing.

Zoom Call  9.19.23 Dorie Dillard Dominating Your NeighborhoodDorie also got more involved in community activities to better expose herself and her real estate brand.

By maintaining a visual presence, she was able to achieve a dominant 50% of market share.

With the fall of the market in 2008, she sought avenues to get exposure.  She started to blog on ActiveRain as well as set up the Canyon Creek website.

A monthly newsletter was created, with market statistics as well as community news. She used local high school students to hand deliver the letter, to all 1,388 homes.

She was always pleased to walk into a listing presentation and see copies of her newsletter on the table before the conversation started.

She drew confidence and marketing strategies from some of the dominant ActiveRain members as well.  A trip to a RainCamp in Houston further drew her into the reality of blogging.

From Barbara Todaro, she drew many tips on how to market effectively.  She credited a tip given to here on a phone call as pushing her business up the ladder. The tip was to put out a rider to her signs as being The Most Frequently Hired Realtor in Canyon Creek.  In addition, a second sign that just offered the statement:  Look Who Sold Another Home.

She found that by reading some of the marketing tips offered by bloggers around the country she would get a fresh insight as to how to better promote herself. Also, it gave her an advantage over her competition that stayed with their old methods.

Her ActiveRain posts on the marketing of the area as well as hyper-local posts on events in Canyon Creek, as well as the family posts she put up on their special vacations together continued to increase her audience and her business.

She continues to maintain contact with her sphere with monthly newsletters, monthly posts on Canyon Creek, as well as personal calls and notes to clients.

She uses a program, Concierge Listing Program, which generates a polished brochure, sends out emails to her community, sphere, and fellow agents about new listings as well as an individual website, YouTube video, and sets up special media marketing she can also use.  

Dorie sends out a quarterly marketing newsletter. which features her daughter, also an accomplished real estate agent. That is a part of her exit strategy from working regularly.

She advises that anyone seeking to be the best in their area, that they must become well familiar with all there is to that area. Know schools, services and if a planned community, know the HOA fees and requirements.

A successful agent needs to know the area, and also know what may be on the horizon as well. The best agent knows all there is and can address any question relatively to the community.

Dorie spoke of the fortunes that she enjoyed over the years. When she first started working her area, she was just another one of the agents in the area, while the top agent was carrying 50 listings to her 4.

With persistence and consistency of marketing, she took over the control of the area and was Top Producer for many a year.

Her formula worked very well.

Questions were asked and answered, and all were most impressed with the call.

Zoom Call  9.19.23 Dorie Dillard Dominating Your Neighborhood

Posted by


Edward (Ed) Silva
Broker Associate

Serving Central Connecticut Sellers and Buyers

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Comments (20)

Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Ed,

Thank you for the recap of the Zoom Presentation and glad you were able to make it. As independent contractors we can shape our own business plan, make changes and find our niches!

Sep 21, 2023 03:53 PM
Ed (Edward) Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Your presentation was well presented and prepared. You demonstrated exactly the requirements needed to be a Top producer and dominate a market.

Sep 21, 2023 04:24 PM
Ricki Eichler McCallum
CastNet Realty - Corpus Christi, TX
Broker,GRI,ABR, e-Pro, TAHS

So sorry I was out of town and could not attend. Dorie is a remarkable agent and business woman, and I have watched her success for years. I know the presentation was marvelous and everyone benefited from it.

Sep 21, 2023 04:46 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Ed- thank you again for a thorough recap of Tuesday's Zoom call. I have admired how well Dorie Dillard Austin TX has become the expert for NW Austin and Canyon Creek. It was interesting learning how she systematically reached her goal. 

Sep 21, 2023 06:40 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Ed, thanks for sharing the Zoom meeting, and sorry to miss Dorie talking, she knows her stuff, and no wonder she is the Queen of Canyon Creek.   Tuesday was the day I started traveling.

Sep 22, 2023 01:00 AM
Ed (Edward) Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Ricki Eichler McCallum   She was well reared and most informative with here presentation.

Kathy Streib   Thank you  It was a fast hour with all she shared.

Joan Cox   You are covering land we have been too often.


Sep 22, 2023 04:54 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Dorie Dillard Austin TX is such a wonderful woman, I am bummed that I wasn't able to attend her presentation.

Sep 22, 2023 04:56 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Good morning, Ed... I was so very sorry not to make it to Dorie's presentation. Was hoping to be back by 2pm on Tuesday, but it was almost 3pm before I managed to get back to my office.

Sep 22, 2023 05:55 AM
Ed (Edward) Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Brian England   It as a good call and she shared her path to being a top agent in her area.

Nina Hollander, Broker  It was a good call and here description  to how to dominate a market was something that could be used as a guide for others.

Sep 22, 2023 07:55 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Looks like I missed another fantastic zoom meeting with Dorie, one of the best, as host. Thanks for the re-cap, Ed, much appreciated!

Sep 22, 2023 01:13 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Ed - Dorie Dillard Austin TX  kept the meeting flowing and interesting. Glad I had the opportunity to attend 

Sep 22, 2023 01:14 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Ed, 

As always, you did a marvelous job of covering the ZOOM call.  Dorie Dillard Austin TX is the Queen of Canyon Creek.  Her name is synonymous with that area.  This is what premiere branding is all about.  I would love to be on these calls, but Tuesday is when all the training and meetings take place.  

Sep 22, 2023 02:25 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Ed:

Great recap on Dorie's terrific presentation. She shared so many great ideas for farming that have led to her success in Canyon Creek (and Austin) as a top producer. 


Sep 22, 2023 02:57 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Ed this was a presentation I really wanted to attend, but life does not always cooperate with our wants.  Thank you for the recap.

Sep 22, 2023 03:37 PM
Katerina Gasset
Get It Done For Me Virtual Services - Provo, UT
Get It Done For Me Virtual Services

Oh my gosh!!! I wanted to make it so bad to this call!!! I am sorry Dorie Dillard Austin TX I missed it, I ended up having to go pick up my granddaughter. 

Sep 22, 2023 03:39 PM
Elyse Berman, PA
LoKation Real Estate - Boca Raton, FL
Boca Raton FL (561) 716-7824

Dorie Dillard Austin TX gave an amazing presentation and you @ed silva do an amazing recap every week.  

Sep 22, 2023 06:29 PM
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA

@ed silva great sharing of the recap of @Dorie Dillard's story. It makes me stop and look at my local market and how I need to get back to basics.

Sep 23, 2023 09:34 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, Ed, for your report on this Zoom session.

Sep 23, 2023 10:59 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Excellent recap, Ed. I hate to have missed it, but September has been a busy month for me. Dorie Dillard Austin TX is a Realtor I admire and respect for everything she has accomplished in Canyon Creek and beyond!

Sep 26, 2023 03:01 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

Dorie did an amazing job and I am so thankful that I was there to hear it in its entirety, Ed. Thank you for your synopsis, as always!

Sep 26, 2023 06:16 PM